About the Sherwood Sun
The Sherwood Sun was launched as an independent, family-run publication in September 2025 by Jules Rogers. In January 2026, it was acquired by Active Media Publishing Group.
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What we cover
The Sherwood Sun follows news from the Sherwood City Council, schools, local businesses, and events before they happen right here in town.
Jules Rogers, founding editor, neighbor
Jules Rogers is a Pacific Northwest-based business journalist. Rogers has more than 11 years of professional experience reporting and editing for print and digital media including The Portland Tribune, U.S. News & World Report, and Business Insider, with a focus on data-based research and socioeconomics.
Rogers is the former editor of The Portland Tribune, Business Tribune, and Your Oregon News, a member of the Northwest Automotive Press Association, and an alumnx of Poynter Institute’s Table Stakes program and the University of Oregon's School of Journalism and Communication.
Matthew Nelson, publisher, owner of Active Media
In 2000, Matthew Nelson started Active Media with a simple idea: to help businesses in our community connect with their neighbors. Over the following 25 years, our impact has swelled to include more than 60 publications across eight brands: Community Advantage Magazines, MOM Magazine, Lifestyle Magazines, Women in Business Magazine, The Clipper Times, The Mountain Times, Postcard Masters, and Community Coloring.
Just over 600,000 readers across the Portland Metro area and Southern Washington get Active Media content delivered to their mailboxes. Our brands are trusted by consumers living in towns and neighborhoods like Canby, Tigard, Lake Oswego, and Oregon City.
Sherwood Sun's Ethics Policy
At The Sun, we adhere to the Society of Professional Journalists’ Code of Ethics, emphasizing accuracy, fairness, and integrity in our reporting. We promptly correct errors, providing transparent updates both within the original articles and in our subsequent newsletters. While acknowledging that complete impartiality is challenging, we strive to present facts objectively, allowing readers to form their own conclusions. We are committed to pro-democracy principles, governmental transparency, active community participation, and holding those in power accountable. Our team discloses any community affiliations to maintain trust and avoid conflicts of interest. Additionally, we refrain from political endorsements, except on matters affecting public records access and open government meetings.
Artificial Intelligence (AI) Policy
The Sun tries to find the balance between utilizing the benefits of innovative technologies, including machine learning and artificial intelligence, while minimizing the ethical and privacy risks involved. Artificial Intelligence, also known as AI, is now becoming so ubiquitous, that we find it important to define and disclose our use and policies around the technology. The Sun uses real reporters to write every story. We do not use AI to write stories.
Diversity, Equity, Inclusion, and Belonging Statement
At The Sun, we are committed to fostering a culture that embraces diversity, champions equity, promotes inclusion, and strengthens a sense of belonging. We believe that journalism thrives when it reflects the full breadth of experiences, perspectives, and voices in the communities we serve.
Diversity: We recognize and celebrate the diversity of our team and audience, understanding that a wide range of backgrounds—whether racial, ethnic, cultural, socioeconomic, or otherwise—enriches the stories we tell. We actively seek to hire, represent, and uplift voices from all walks of life.
Equity: We are dedicated to equitable practices, ensuring that all team members have access to the opportunities, resources, and support they need to succeed. We strive to dismantle barriers within our newsroom and the media industry that disproportionately affect underrepresented groups.
Inclusion: We aim to create an inclusive environment where all voices are heard, respected, and valued. This includes cultivating a newsroom culture that encourages collaboration, embraces diverse viewpoints, and fosters a space where people feel empowered to contribute.
Belonging: We are committed to ensuring that everyone—whether a member of our team, a source, or a reader—feels a true sense of belonging within our newsroom. We know that when people feel they belong, their contributions are richer, their perspectives more vibrant, and their participation more impactful.
As journalists, we hold ourselves accountable to these values in our reporting, sourcing, and editorial processes. We strive to represent the communities we serve with integrity, authenticity, and a commitment to truth. We are continuously learning, adapting, and evolving to meet the needs of our team and audience in an ever-changing world.
Corrections
The Sun and its editorial staff adhere to the code of ethics of the Society of Professional Journalists (SPJ). How we deal with errors and omissions in our reporting is important to maintaining our integrity and the trust of readers and sources.
When The Sun publishes an error, we will acknowledge it and take appropriate steps to correct it as quickly as possible, both online and on our social media platforms. Readers who wish to alert us to errors and omissions can email us at editor@sherwoodsun.org.